To resolve client computer problems in an efficient manner, with honesty, integrity, and a desire to teach everyone something new about their computer experience at every chance possible.  This is done through an application of knowledge and the willingness to share it, with openness about the problems, even when the answer is “I don’t know”.  Even if we still baffle you, we won’t lie to you, sell you things you don’t need, or take advantage of you.

Integrity is doing the right thing when nobody is watching.  We also try to get along with the clients, not on a nerd scale, but on a normal scale which reveals that we’ve been right in your seat, working with those problems before, and we are here to help.  No hero complex, no mightier than thou, just simple honest effort to help.